Before you buy a marketing software or use a marketing platform, ensure that you have your marketing goals well stipulate. Find a software seller that allows you to negotiate the price. The software will be used for storing private data about the organization and the individual customers hence it should be secured. The software that is not easy for the stakeholders o the organization to use will need you to train them. It should have customizable features. There are essential marketing automation features the software should have.
The software should enable you to implement email marketing in your organization. You should be able to use the software to send advertising emails such as newsletters and get a response from customers in time. It should automate tracking of several marketing campaigns, validate the emails and enable you to track bounce rate.
Use software that has web tracking features. This will help you to improve on your website ads.
Determine if the marketing software has a social media marketing feature. You should be able to generate the customers’ social media feedback about your campaigns using the marketing software. The software should allow you to deal with complaints from customers on various social media platforms in real-time.
Find a marketing system that allows the organization to reach out to the customers through text reminders. The majority of people use their phones most of the time in the day hence they can see the text message faster than an email. You can directly market to your potential customers by getting mobile phone numbers of subscribers with particular characteristics that suit your audience from network providers.
The content writing feature will enable you to share information about your products or services with the customers. You should be able to schedule blogs to be posted ahead of time, generate feedback from customers and respond to their comments on the dashboard automatically using the content management system in the marketing software.
It should allow you to group your customers depending on their similarities. You can use factors like age, gender, geographical location, level of income and so on. There is so much information about customers on social media, mobile app, web transactions and others that you can use to segment customers.
Find out if the marketing software you are considering to buy has analytics and reporting feature. It should analyze data from referral ads, PPC ads, connected TV ads and so on to help the marketing team make appropriate decisions. Select a software that has reporting tools that are advanced such as customizable reports to suit different stakeholders and a dashboard that can be shared when that stakeholders need to access the reports.