Five Ways to Benefit from Marketing Videos
As Internet speeds increase, so does the popularity of online videos. Even ordinary smartphones now have video cameras with pro features! So what’s going on behind all these?
For starters, marketing videos are so easy to make nowadays. A simple smartphone allows you to shoot and edit! Videos are also a highly personal medium. You can establish a more intimate and personal relationship with your audience – and thus get more likes and shares on social media – as opposed to using text exclusively. Compared to using merely words, you can express so much more in marketing videos in a lot less time.
In terms of marketing videos, here are the best uses and benefits it can offer your business:
Frequently asked questions on your website can be answers with the use of video demos. Definitely, your customers will appreciate this more than blocks of text.
When it comes to connecting with customers on a deeper, more personal level, nothing works better than connecting your brand to a human face. A lot of companies have seen their customer satisfaction rates go up once they shifted to video chats.
More Social Media Engagement
As mentioned, marketing videos often get more likes and shares on social media compared to purely text-based posts. This is certainly a fantastic way of getting your brand out there, especially in this digital world we’re in today.
There’s no doubt in the world that consumers all agree on video how-to’s being more effective than instructions made of purely text. You can tell people what they should do, but when you show them, everything becomes way more efficient.
Compared to a written review, a video testimonial sure exhibits more credibility. People know it’s a real live person giving a piece of their mind. Video testimonials have become very popular among online marketers these days.
Different Types of Audiences
YouTube gets over 4 billion page views daily and a really strong and engaged audience. Next to Google, it’s the biggest search engine today, and people troop there for so many different reasons that include knowing more about a certain product or service they’re interested in. That means it’s a haven for marketing videos.
Higher Email Open Rates
One of your biggest assets as a business in the digital world is your opt-in email mailing list. But even more than that, you have to look for ways to increase engagement and get better email open rates. Videos sent through emails are some of the best and proven methods of pulling up those rates.
Higher Conversion Rate
Finally, adding a video on a landing page is a known technique for increasing conversions – which is what every business wants at the end of the day – based on actual statistics.